Lindsay Bland
Valentine’s Day is fast approaching and many women will be hoping for something sparkly from their sweetheart.
Three-diamond jewelry is what most people are searching for this year, Karen Rzepecki of Johnson’s Jewelry said.
Anything with three diamonds — rings, earrings, pendants – if it has three diamonds, it’s hot this year. Pendants with diamonds in ladder shapes are big sellers, but the biggest hit are the pendants with diamonds in a three-leaf clover shape.
Settings in white metal are what people are looking for.
“We have a lot of people looking for things in 14 carat white gold or platinum,” Rzepecki said. “Round and princess cut diamonds are really popular as well.”
Silver is also in-demand.
“Guys are buying silver chains for gifts,” Cheryl Young, also of Johnson’s, said. “They buy a lot of necklaces and bracelets.” Rzepecki said the most popular items every year are single-diamond pendants or earrings.
“We have a lot of men who buy solitaire round diamond pendants,” she said. “Black Hills gold is also a favorite.”
Guys aren’t the only ones doing the buying. Johnson’s has had some girls come in looking for Valentine’s Day presents.
Rzepecki said she has noticed women buying more all-occasion watches and shying away from the dressy watches.
“Guys aren’t wearing suits and getting as dressed up as they used to,” she said.
Despite Valentine’s Day being only a few days away, Rzepecki said that Johnson’s won’t see a rush of jewelry-buyers until the day before Valentine’s Day, or the day itself.
“Men usually wait until the last minute,” she laughed.
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